I first heard the phrase vocational arousal from inspirational teacher Barbara Marx Hubbard. This is about emotional arousal not sexual arousal. In my book, The Inner Journey to Conscious Leadership, I talked about combining our avocation (our personal purpose, what we want to do) with our vocation (what we are paid to do). Robert Frost, in his poem, Two Tramps in Mud Time, put it this way: “My object in living is to unite, my avocation and my vocation, as my two eyes make one in sight.” Identity, purpose, and calling are all important aspects to consider when combining our avocation with our vocation.