Eons, TeeBeeDee, and now AARP are moving into the social networking for the 50+ space. Just today came news that The University of Minnesota has launched a new social networking site called Learning Life and we think this could be the wave of the future: focused, useful, and definitely not trying to be all things to all people 50+. In short, a mature way to do social networking for a specific purpose, and a universe away from the ‘see and be seen’ style of the top runners in this hot space. Although it is not age-specific, Linked In is another very grownup approach that focuses on professional relationships. At the moment, all these are gratis to the user, but so were ATMs once upon a time.
Social networking is probably here to stay, in fact, some believe it will become as commonplace as email and may actually begin to compete with it. I have friends — albeit a generation younger than I — who seem to prefer to use Facebook to stay in touch. One benefit: the chain of message is clearly displayed, sort of like comments in a blog. Exchanging photos this way is great, too.
If you have yet to jump in because it all seems overwhelming, here’s a little video that might change your mind: Social Networking in Plain English. The video was created by Lee and Saachi LeFever of Common Craft just because they are passionate about sharing what they know. Poke around their blog. It’s informative and fun.