Guy Kawasaki on Entrepreneurship

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In his final posting for Sun Microsystems, business guru Guy Kawasaki offers “a list of the five most important lessons I’ve learned as an entrepreneur.”

  1. Focus on cash flow. I understand the difference between cash flow and profitability, and I’m not recommending that you strive for a lack of profitability. But cash is what keeps the doors open and pays the bills. Paper profits on an accrual accounting basis is of no more than secondary or tertiary importance for a startup. As my mother used to say, “Sales fixes everything.”
  2. Make a little progress every day. I used to believe in the big-bang theory of marketing: a fantastic launch that created such inertia that you flew to “infinity and beyond.” No more. Now my theory is that you make a little bit of progress every day–whether that’s making your product slightly better, increasing your skill in one small way, or closing one more customer. The reason the press writes about “overnight successes” is that they seldom happen–not because that’s how all businesses work.
  3. Try stuff. I also used to believe that it’s better to be smart than lucky because if you’re smart you can out-think the competition. I don’t believe that anymore–this is not to say that you should strive for a high level of stupidity. My point is that luck is a big part of many successes, so (a) don’t get too bummed out when you see a bozo succeed; and (b) luck favors the people who try stuff, not simply think and analyze. As the Chinese say, “One must wait for a long time before a Peking duck flies into your mouth.”
  4. Ignore schmexperts. Schmexperts are the totally bad combination of schmucks who are experts–or experts who are schmucks. When you first launch a product or service, they’ll tell you it isn’t necessary, can’t really work, or faces too much competition. If you succeed, then they’ll say they knew you would succeed. In other words, they don’t know jack shiitake. If you believe, try it. If you don’t believe, listen to the schmexperts and stay on the porch.
  5. Never ask anyone to do something that you wouldn’t do. This goes for customers (“fill out these twenty-five fields of personal information to get an account for our website”) to employees (“fly coach to Mumbai, meet all day the day you arrive, and fly back that night”). If you follow this principle, you’ll almost always have a good customer service reputation and happy employees.

I hold these truths to be self-evident and hope that you can use them to kick butt and change the world.

Old-Fashioned Community Building

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Are online communities replacing real ones?  Have you noticed that most people are gazing into a hand-held device rather than making eye contact? Have you observed how many people are plugged into their private world of music? Do you have to pull your grandkids away from their Wii or other video game to play Monopoly or toss a ball around? Are you using email to 1. send birthday greetings (guilty!), 2. offer sympathy, 3. get something off your chest (ouch)?

I couldn’t live without the Internet and my cell phone but the way we are today makes me nostalgic for the years I lived in Hoboken, NJ, a true walking town where every errand could lead to a conversation, a collaboration, a dinner invitation or even (so I heard) a proposal of marriage. On a fine summer evening, we would sit on our stoop on 11th Street and chat with neighbors on theirs, or with passersby. A neighbor and I planted flowers in the divider down the middle of our street one summer, and when I go back there, it still makes me feel really happy. I felt very safe living there, knowing a lot of my neighbors, the restaurant owners, the local merchants. Building community the old-fashioned way is still possible. Here are a few ideas on how to get started.

Turn off your TV and/or computer. Leave your house. Look up when you are walking. Know your neighbor. Sit on your stoop. Greet people. Plant flowers. Use your library. Play together. Help a lost dog. Share what you have. Buy from local merchants. Take children to the park. Garden together. Read stories aloud. Dance in the street. Talk to the mail carrier. Listen to the birds. Put up a swing. Help carry something heavy. Donate what you are not using. Have potlucks. Support neighborhood schools. Fix it even if you didn’t break it. Ask a question. Open your shades. Ask for help when you need it. Hand write a thank you note. Pick up litter. Hire young people for odd jobs. Turn up the music. Turn down the music. Organize a block party. Start a tradition. Share your skills. Bake extra and share. Honor elders. Barter for your goods. Volunteer your time. Take back the night. Sing together. Learn from new and uncomfortable angles. Listen before you react to anger. Mediate a conflict. Seek to understand.

(Thanks to Mary Barknecht, a Voluntary Simplicity workshop leader based in New York City, for the tips.)

Getting Hip Via the Internet

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Symptoms are God’s way of telling us that we need to pay attention to our bodies.  So when Howard began to experience severe pain and weakness in his lower back, he immediately sought medical help.  He went from one specialist to another, was prescribed painkillers and physical therapy, which helped some, but the problem didn’t clear up.  Then our own general practitioner, an MD and homeopathic physician, came up with the correct diagnosis: It’s your hips. It made perfect sense: he was 72; he had been athletic most of his life, a tennis player and runner, both of which are notoriously hard on the hip joints.

The next step will be familiar to many of you: Howard turned to the Internet to research hip replacement options.  Some 122 million Americans — 56% of the population — are doing just that, according to a Center for Studying Health System Change report.  And while the so-called ‘elderly’ 65 and older trail their younger counterparts in using the Internet to seek advice on their health, this remains one of the fastest growing categories of Internet use.  Take Web MD, for example (we do!), which has a handy symptom checker that can either compel you to seek immediate medical advice if your symptoms are not worrisome enough in themselves, or calm you down enough to think clearly.  As a smart person of a certain age, you don’t need a professional to recognize that chest pain, shortness of breath and/or dizziness require emergency response.

Howard’s story has a good outcome.  He remembered having read that tennis star, Jimmy Connors, was back on the courts after having a hip replaced.  So he Googled “Jimmy Connors’s hip” and voila! Jimmy’s New Hip, a website with all the information he needed about the Wright CONSERVE Total Hip.  Intrigued, he next researched (using the Internet again) who in our area of South Florida was working with this hip replacement system  He discovered that a young surgeon named Vincent Fowble was regularly performing this surgery at Jupiter Medical Center.  Several appointments, consultations and X-Rays later, Howard was scheduled for the first of two hip replacement surgeries that have essentially gotten him back on the tennis court. Without the Internet, this would have taken longer, and cost him time and more pain.

You may have heard that some MDs look askance at self-diagnosing and, if you were to proceed to act on that information alone, you’re running a risk of getting it wrong.  Like I tell my yoga students, while yoga offers many health benefits, it is not intended as a substitute for competent medical advice.  Ditto, the Internet.

Elegy: Growing Up is Hard to Do

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Every so often, we get a film about aging that touches a nerve in those of us of a certain age.  About Schmidt was one such film.  Savages, another.  Now in new release is Elegy, starring Penelope Cruz and Ben Kingsley, a film that captures what the word elegy means: a mournful, melancholy, or plaintive poem, esp. a funeral song or a lament for the dead.

David Kepesh, 70, successful cultural maven — the film opens with Kepesh (Kingsley) being interviewed by Charlie Rose — is dead inside, or very nearly so.  He teaches, he is interviewed and interviews aspiring new writers, and he struggles to assert the life force, expressed largely through sex or his own ’emancipated manhood,’ as he puts it.  His only friend and fellow writer/academic, George O’Hearn (Dennis Hopper) appears to be similarly stuck: sleeping with available younger students, and in his case, cheating on his wife of many years.  Kepesh is estranged from his own son Kenneth (Peter Sarsgaard), the child he abandoned in a divorce, and unable to give him support in his own marital crisis. He is in a 20 year affair with Carolyn (Patricia Clarkson in a glowing smaller role), enjoying great sex and fending off deeper commitment.

Into one of Kepesh’s classes and his life, steps the luscious Cuban emigre, Consuela Castillo (Penelope Cruz).  At a holiday party for his students, he seduces her with his erudition and worldliness.  They become lovers despite, as he points out, a 30+ year gap in their ages.  But she remains something of a mystery to him.  At one point, they examine Goya’s portrait of the Naked Maja and Consuela blocks out all but the woman’s direct gaze.  Who am I to you, she seems to be asking, a question Consuela will later put to David as they dine in a restaurant. Says George in one of their many man-to-man talks, “Beautiful women are invisible; we’re so dazzled by the outside that we never make it inside.”  The truth is, David and George haven’t truly made it to the inside of anything, and time is running out.

This is a film about growing up, and how it eludes us when we allow ourselves to be captivated by the surfaces of life: youth, beauty, success, sexuality, all of which pass, often before we are ready to let them go and find something deeper to live for.

How Might I/We?

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Sounds like a question, but actually it’s much more. These three little words suggest that there is always an answer even if it is not immediately apparent. In fact, how-might-I/we? encourages us to dig a little deeper and get beneath our preconceived notions and cultural conditioning. It’s a radical, mind-opening approach that costs nothing and can lead to big breakthroughs.

We first encountered this model at a day long session at IDEO, a Palo Alto design firm and innovation generator, courtesy of the Purpose Prize summit. Here’s a quote from IDEO’s thinking on community that gives you an idea of what they are about: We believe that the power of community is stronger than that of a single individual, organization, or brand. Beyond the physical, cognitive and emotional factors of design, we foremost consider the social factors, asking questions and evaluating answers: How might the user’s relationships influence or motivate behaviors? How might an experience be shared with others? What is the meaning of belonging, and of identity? What drives the feeling of membership or loyalty to a bigger cause or group?

A good place to apply the how-might-I/we question is to the time of life still (despite all the evidence to the contrary) known as retirement. Let’s assume, for the sake of discussion, that you won’t be following the beaten path of your parents’ generation into the ‘role-less role’ they took for granted. Lots of reasons why your future will follow a different model, and not having sufficient funds is just one of them. If you’ve been paying even casual attention to the longevity revolution, you sense that something big has changed.

Recently, we were at a retreat at Kripalu Center for Yoga and Health. Sitting around a picnic table were eight individuals ages mid-40 and up. Seven of us had parents in their late 80s or 90s; one had an 86 year old mother who kept a busy volunteer schedule in her community and had no intention of slowing down. Clearly, this woman wasn’t settling for any so called age-appropriate role.

Between midlife and truly old age (whatever that is) is a phase most life-cycle experts haven’t given as much attention to as they might (and will). So if you often feel that you are up a creek, one paddle short, you are not alone. You’ll be better off imagining what you want out of the next 20 or more years. Set yourself free from preconceived notions of what you ‘should’ be doing, and be guided by the possibilities of discovering something you really love, whether for a paycheck or the fulfillment of giving back in some way. Innovate. Use IDEO’s How might we/I question when you have an important decision to make. You may be pleasantly surprised at how you answer.

Facebook: The New Rolodex?

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Once upon a time, a stuffed Rolodex was a sign of a well-connected, highly-motivated person, someone who did a lot of networking and gathering contacts on the hey-you-never-know premise. That was then. Today, we have other choices like LinkedIn which builds a professional network on the principle of six degrees of separation, that is, who you know, and who they know, ad infinitum. But it’s actually more, because there is huge incentive for members to build professional profiles, invite in associates and colleagues, get and give recommendations, and ask questions (starting a kind of forum). According to an article in Business Week (Business Tips for Late Facebook Arrivals) by venture capitalist, Richard Moran, we should stop thinking of Facebook as a place for young people to connect and share photos and hot new dance clubs, and embrace it as a very grownup tool to further our careers, businesses, and causes. Moran writes:

Your Rolodex is alive and following you. In order to close a deal recently, I was desperate to reach an executive. I called his office, sent him an e-mail, and even called his boss. Nothing happened for days. After all else failed, I checked him out on Facebook, friended him and he accepted my request although we had not met. I sent him a message, he responded, and the deal was considered. Facebook did in a matter of seconds what traditional telecommunications and e-mail couldn’t accomplish in days.

And then, of course, there is www.2young2retire.net, the aim of which is to help you meet other retirement-resistant grownups who are eager to educate themselves about the possibilities of life beyond their core career, and instinctively understand that community is what makes makes this important transition smoother, more rewarding, and fun.

Second Annual Positive Aging Conference

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Here’s some very good news. Positive aging — a discipline that focuses on mature creativity, adult development, lifelong learning, and the opportunities available to older people — is fast becoming a movement, with its own conferences, speakers, books, and experts. Last year, the first Positive Aging Conference was held at Eckerd College in St. Petersburg, FL, and drew over 200 professionals in the field of aging. This year, we got word from author Richard Leider (his Something to Live For: Finding Your Way in the Second Half of Life is just out), one of the conference organizers and speakers, that the second annual Positive Aging Conference will welcome both professionals and members of the public.

You might want to take advantage of ithis important shift if you live in or near Minneapolis where the conference is being held, November 12, at the University of Minnesota’s Center for Spirituality and Healing. For those of you not in the area, check with the organizers about simulcasts that will be taking place around the country at various host sites. For information about a simulcast in South Florida, contact me: marika@2young2retire.com and/or watch this space for more information as plans firm up.

It’s the Money, Honey!

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Some folks called it retirement savings. We prefer financial independence. What’s in a name? Well, which of those two terms give you a feeling of freedom, uplift and excitement about the rest of your life? Lots of ways to get that happy state, including voluntary belt-tightening when it doesn’t seem necessary, the millionaires’ secret to having and keeping wealth. Here are two mind-altering perspectives: Your Money or Your Life by Joe Dominquez and Vicki Robins and Die Broke: A Radical Four-Part Financial Plan by Stephen Pollan and Mark Levine.

Getting your financial house in order is also knowing where your money is coming from, and the chances are some of it will come from Social Security which you’ve been funding with your payroll taxes. Here’s a handy new calculator courtesy of your government, that will give you a base line of what you can expect, and a heads up if you are even contemplating quitting early. OK, Social Security may not cover all your anticipated expenses — although we know of an avid biker in Texas who manages to save enough from his Social Security payments to travel to Italy every year — but a monthly income you can count on, however modest it may seem, is a nice little cushion and a good place to start.

If some of the scary coverage about Social Security makes you wonder whether it will be there for you when you need it, read this earlier post.

Purpose-Driven Travel

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If you’ve been there, done that, perhaps you are ready for a different kind of travel experience, one where you quit being a tourist and actually contribute something to the people and places you are visiting. Some folks have found an outlet lecturing and teaching on cruise ships in exchange for the voyage, which could be a good way to get your feet wet, so to speak. But if you think cultural immersion is more your speed, consider these examples.

Susan and David Cooper, 60-something world travelers, recently spent a week in Spain, helping a motivated group of business people hone their conversational English skills with Pueblo Ingles. One week of accommodations and food (both rated excellent) in exchange for their services; they paid their own airfare. Barcelona or Madrid, anyone?

Global Volunteers is an organization that puts the skills of experienced professionals to use in the developing world in what it calls a volunteer vacation abroad. Goals are similar to those of the Peace Corps: an interchange of ideas and cultures that enable volunteers and their hosts to learn from one another, but for shorter stays. World travel enthusiasts Herbert and Phyllis Goldberg are active Global Volunteers. Their first assignment took them to Vietnam for three weeks, where they “taught conversational English, advised in the hospital and medical clinics (Herb is a former plastic surgeon, Phyllis, a marriage and family therapist), taught medical and psychological policy and the American way of life.”

Your English language skills could also get you a job abroad for a longer period of time. The Oxford Seminars TESOL/TESL Teacher Training Certification Course offers a 60-hour in-class course. Graduates receive an internationally-recognized certificate and six months of free job placement assistance through its teacher placement department.

Where in the world would you like to teach? asks World Teach, a non-profit, non-governmental organization founded by a group of Harvard students in 1986. World Teach “provides opportunities for individuals to make a meaningful contribution to international education by living and working as volunteer teachers in developing countries.”

Bonding with Grandkids

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We’ve had a special relationship with one of our grandsons since his birth when we lived a short bus and subway ride away and began to take care of him, one day a week. He is one of five grandchildren now, yet that early bond remains intact. When we have an opportunity to spend some time with this boy, we always seize it. So today, while his mother attended a business meeting, we picked him up from a swim class, and because it was a beautiful day in South Florida and we had a few hours, we decided to take him to a marine life center that opened last year.

We live in an area where loggerhead and leatherback turtles lay their eggs in season, and most mornings when we walk on the beach, we can see their tracks as they crawl up the sand to deposit their eggs. By 9 or so, teams of volunteers have arrived to mark the nests so strollers don’t disturb the eggs. The center is devoted to rescuing hatchlings and nursing injured or sick turtles that get washed up on the beach back to health, so there were both species to see today, as well as tanks filled with sea anemones, fish and hermit crabs.

Today, we had a special treat because one of the teenage turtles was due to be released back into the ocean. There was a good crowd on the beach and a news crew had been alerted. Our grandson was completely captivated by what was unfolding, from the strapping of the turtle onto a gurney, to the wheeling of it down to the beach where a space had been cordoned off for the release itself. We were in the escort party. This female turtle, a volunteer informed us, would probably head right for the Gulf Stream where it has the best chance for survival. Years from now, it will return to the place where it hatched — perhaps even this very beach — and drop its own eggs, one of the great mysteries of navigation.

When the rescued turtle saw or perhaps smelled the water, it began to struggle a little against its restraining straps, and as soon as these were removed, flopped off the gurney and began to crawl toward the waves. A big wave washed over it then another and suddenly it was floating, swimming, and gone. Freedom! We all desire it for ourselves, for other creatures. The crowd cheered. The news cameras rolled. Some day in the future, the three of us will share the uplift of this indelible moment. A reminder of how good life is.